Virtual historical displays

ABSTRACT

Concepts and technologies are disclosed herein for virtual historical displays. A server computer or other computing device can execute a virtual display service. The virtual display service can obtain behavioral data associated with a geographic location and an activity associated with a user of a user device. The virtual display service can associate the behavioral data with the user device and the geographic location, and detect subsequent activity associated with the geographic location. The virtual display service can determine that the behavioral data is to be shared with a device associated with the subsequent activity. The virtual display service can provide the behavioral data to the device.

BACKGROUND

Mobile computing devices such as cell phones and/or smartphones havebecome an integral part of modern life. Shopping, for example, can beenhanced by smartphones and/or smartphone capabilities such as checkingprices, reading reviews, web searching, or the like. Similarly, thealways-on and nearly instant access afforded by some mobileInternet-enabled cell phones can enable consumers to travel with and/orinteract with almost endless resources that may be used by consumersduring various activities.

Smartphones may include various onboard sensors and/or capabilities tocommunicate with various locally-located and/or remotely-located devicesto monitor and/or track movements of the smartphones. The movements ofthe smartphones may be of little use, however, because these data may beobtained and maintained as simple data points. Furthermore, there may beno way to provide the various tracked data to a user in a meaningfuland/or immediately actionable format.

As such, while some communications networks maintain and/or storevarious data associated with device movements, these data may be oflittle use to analysts and/or consumers. Rather, these data may bestored for various reasons but not shared with consumers and/or used byconsumers in any way. Furthermore, various activities of mobilecomputing devices may be tracked and/or data associated with theseactivities may be stored, but there may be no meaningful way to usethese data and/or to commercialize usage of these data.

SUMMARY

The present disclosure is directed to virtual historical displays thatcan be shared, surfaced, or otherwise provided to users at relevanttimes and locations that are relevant to users during some identifiedactivities. The virtual historical displays can be used to provide userswith relevant historical data from users and/or entities related to theusers such as social networking connections, family members, groupmembers, colleagues, or the like. These virtual historical displays canhelp users identify products or items of interest based upon relatedusers' interests. In the context of shopping applications, the conceptsand technologies described herein can simplify a shopping experience bygenerating and presenting a visual display that reveals or highlightsrelevant items and/or by generating a visual display that concealsirrelevant items. Thus, some embodiments of the concepts andtechnologies described herein can generate visual displays that canassist users in quickly identifying items suspected of being relevantand/or irrelevant based upon activities of related users.

In some embodiments, a server computer can execute a virtual displayservice and a mobile computing system that can communicate with theserver computer such as a user device can execute a virtual displayapplication. The virtual display application can be configured toactivate onboard or remote movement tracking and/or to communicate withremotely-located presence detection systems or sensors. Thus, movementsof the user device can be captured using onboard or remote sensorsand/or other devices. The virtual display application also can beconfigured to capture interactions between the user device and itemslocated at a particular location such as a retail store, a museum,another venue, or the like. In the context of a museum, for example, theinteractions can include web searches or browsing time of the user, forexample, while reading information located at a particular item. In thecontext of a retail store, the interactions can include, for example,price checks, web searches, purchases, or the like. It should beunderstood that these examples are illustrative and therefore should notbe construed as being limiting in any way.

The virtual display application can capture behavioral data thatencompasses activities of the user or user device at the location. Thebehavioral data can include data identifying the user and/or userdevice, data identifying various activities and/or movements at thelocation, geographical location information, related user informationthat identifies one or more users that are or may be related to theuser, and/or other information. The behavioral data can be provided tothe virtual display service and stored by the virtual display service ata local or remote data storage device. In some embodiments, the virtualdisplay service can be configured to communicate with other devices suchas social networking servers or services to obtain information thatidentifies or defines related users. Thus, the related user data can beprovided by the user device or by other devices, if desired.

The virtual display service can receive a request for behavioral data.In some embodiments, the request is explicitly generated. For example,the request can include a service call, or the like, generated by acalling device or other computing system. The request can also includean implicitly generated request. For example, a request for thebehavioral data can be generated by a virtual display applicationexecuted by the user device or the calling device when the user deviceor calling device enters a location. The request, whether implicitlygenerated or explicitly generated, can include contextual informationthat defines various aspects of activity of the calling device (or otherdevice) such as a user associated with the activity, a location of theactivity, or the like.

The virtual display service can compare the contextual information tothe behavioral data to determine if the behavioral data is to beprovided and/or to determine what behavioral data is to be provided.These determinations can be based, at least in part, upon a user andlocation identified by the contextual information and/or the behavioraldata. Upon determining that the behavioral data, or a portion of thebehavioral data, is to be provided to the calling device, the virtualdisplay service can package the behavioral data and/or create virtualdisplay data that can be provided to the calling device. The virtualdisplay data can include graphical user interface elements such aslayers, overlays, or the like, that may be ready for display at thecalling device, as well as raw data that, when processed by the callingdevice, can be used to present the virtual historical displays.

The calling device can obtain the virtual display data or the behavioraldata and generate and/or present the virtual historical display. Thevirtual historical display can include indicators showing how one ormore users moved through a relevant location; information defining timesand/or dates at which the activity depicted by the virtual historicaldisplays occurred; items interacted with during the activity depicted;and/or other actions or activity. The virtual historical displays can beprovided as augmented reality displays, lists of information, projecteddisplays, and/or other views such as map views or the like. Thus, a usercan view behavioral information of a relevant user to streamline and/orimprove activities at a particular location.

According to one aspect of the concepts and technologies disclosedherein, a method is disclosed. The method can include obtaining, at aprocessor executing a virtual display service, behavioral dataassociated with a geographic location and an activity associated with auser of a user device. The processor can associate the behavioral datawith the user device and the geographic location. The processor candetect subsequent activity associated with the geographic location,determine that the behavioral data is to be shared with a deviceassociated with the subsequent activity, and provide the behavioral datato the device.

In some embodiments, determining that the behavioral data is to beshared can include receiving, from the device, a service call requestingthe behavioral data. The service call can include contextual informationrelating to the subsequent activity. The contextual information caninclude an identity of an entity associated with the device and dataidentifying the geographic location. In some embodiments, the method canfurther include comparing, by the processor, the identity of the entitywith related user data stored with the behavioral data to determine ifthe entity is related to the user, the related user data includingsocial networking data.

In some embodiments, the method can further include generating, by theprocessor, virtual display data including a graphical user interfaceelement based upon the behavioral data. Providing the behavioral data tothe device can include providing the virtual display data to the device.In some embodiments, the device can execute a virtual displayapplication that generates a virtual historical display based upon thebehavioral data. The virtual historical display can include an augmentedreality display that represents the activity of the user at thegeographic location. In some embodiments, the device can include aprojection system. The device can execute a virtual display applicationthat generates a virtual historical display based upon the behavioraldata. The virtual historical display can include a projected augmentedreality display that represents the activity of the user at thegeographic location by projecting graphical user interface elements atthe geographic location.

In some embodiments, the device can execute a virtual displayapplication that generates a virtual historical display based upon thebehavioral data. The virtual historical display can include an augmentedreality display that represents the activity of the user at thegeographic location by concealing items at the geographic location thatare not relevant to the activity. In some embodiments, the device canexecute a virtual display application that generates a virtualhistorical display based upon the behavioral data. The virtualhistorical display can include an indicator that shows an action and atime associated with the activity of the user at the geographiclocation. The action can include a price check completed by the userusing the user device. The action also can include a purchase completedby the user at the geographic location or elsewhere. In someembodiments, the device can execute a virtual display application thatperforms operations including generating a request for the behavioraldata upon arriving at the geographic location, receiving the behavioraldata, and presenting the behavioral data.

According to another aspect of the concepts and technologies disclosedherein, a system is disclosed. The system can include a processor and amemory. The memory can store computer-executable instructions that, whenexecuted by the processor, cause the processor to perform operationsincluding obtaining behavioral data associated with a geographiclocation and with an activity associated with a user of a user device,and associating the behavioral data with the user device and thegeographic location. The operations further can include detectingsubsequent activity associated with the geographic location, anddetermining that the behavioral data is to be shared with a deviceassociated with the subsequent activity. The operations further caninclude providing the behavioral data to the device.

In some embodiments, determining that the behavioral data is to beshared with the device can include comparing a context of the subsequentactivity to the behavioral data to determine if the behavioral data isto be shared with the device. In some embodiments, the device canexecute a virtual display application that captures movements of thedevice using a gyroscope, an accelerometer, and a magnetometer. In someembodiments, the device can execute a virtual display application thatgenerates a virtual historical display based upon the behavioral data.The virtual historical display can include one display selected from thegroup of displays including an augmented reality display that representsthe activity of the user at the geographic location, a projectedaugmented reality display that represents the activity of the user atthe geographic location by projecting graphical user interface elementsat the geographic location using a projection system of the device, anaugmented reality display that represents the activity of the user atthe geographic location by concealing items at the geographic locationthat are not relevant to the activity, a virtual historical displayincluding an indicator that shows an action and a time associated withthe activity of the user at the geographic location, and a map displaydepicting the activity of the user at the geographic location.

According to another aspect of the concepts and technologies disclosedherein, a system is disclosed. The system can include a processor and amemory. The memory can store computer-executable instructions that, whenexecuted by the processor, cause the processor to perform operations.The operations can include obtaining behavioral data associated with ageographic location and with an activity associated with a user of auser device including a smartphone, associating the behavioral data withthe user device and the geographic location, detecting subsequentactivity associated with the geographic location, the subsequentactivity being associated with a calling device, comparing a context ofthe subsequent activity to the behavioral data to determine if thebehavioral data is to be shared with the calling device, determiningthat the behavioral data is to be shared with the calling device, andproviding the behavioral data to the calling device for display to anentity associated with the calling device.

In some embodiments, the calling device can include a mobile telephonethat executes a virtual display application that captures movements ofthe device using orientation sensors of the calling device. Theorientation sensors can include a gyroscope, an accelerometer, and amagnetometer. In some embodiments, the behavioral data can include userdata identifying a user of the user device, activity data that describesthe activity of the user at the geographic location, location datadefining the geographic location, and related user data identifying arelated entity that is related to the user based upon a socialnetworking connection. In some embodiments, the system can furtherinclude detection mechanisms located at the geographic location. Thedetection mechanisms can capture movements of the user device and thecalling device at the location.

Other systems, methods, and/or computer program products according toembodiments will be or become apparent to one with skill in the art uponreview of the following drawings and detailed description. It isintended that all such additional systems, methods, and/or computerprogram products be included within this description, be within thescope of this disclosure.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a system diagram illustrating an illustrative operatingenvironment for various embodiments of the concepts and technologiesdescribed herein, according to an illustrative embodiment.

FIG. 2 is a flow diagram showing aspects of a method for obtaining andgenerating data used to provide virtual historical displays, accordingto an illustrative embodiment.

FIG. 3 is a flow diagram showing aspects of a method for presenting avirtual historical display, according to an illustrative embodiment.

FIGS. 4A-4D are user interface diagrams showing various screen displaysfor providing virtual historical displays, according to someillustrative embodiments.

FIG. 5 schematically illustrates a network, according to an illustrativeembodiment.

FIG. 6 is a block diagram illustrating an example computer systemconfigured to obtain and generate data to provide virtual historicaldisplays, according to some illustrative embodiments.

FIG. 7 is a block diagram illustrating an example mobile deviceconfigured to interact with a virtual display service, according to someillustrative embodiments.

DETAILED DESCRIPTION

The following detailed description is directed to virtual historicaldisplays that can be provided to users at relevant times and locationsthat are relevant to activities with which the users are involved. Thevirtual historical displays can be used to provide users with relevanthistorical data from users and/or entities related to the users. In someembodiments, a server computer executes a virtual display service and amobile computing system such as a user device executes a virtual displayapplication. The virtual display application can be configured tocapture or request capturing of movements using onboard or remotesensors and/or other devices. The virtual display application also canbe configured to capture interactions between the user device and itemslocated at a particular location. The virtual display application cancapture behavioral data that encompasses activities of the user or userdevice at the location. The behavioral data can be provided to thevirtual display service and stored by the virtual display service at alocal or remote data storage device.

The virtual display service can receive a request for behavioral data.The virtual display service can compare contextual informationassociated with the activity and/or the request to the behavioral datato determine if the behavioral data is to be provided and/or todetermine what behavioral data is to be provided. The contextualinformation also can be used to generate displays based upon relativepositions between the user and the related user at a current time and/orother times. Upon determining that the behavioral data is to be providedto the calling device, the virtual display service can package thebehavioral data and/or create virtual display data that can be providedto the calling device. The calling device can obtain the virtual displaydata or the behavioral data and generate and/or present the virtualhistorical display. The virtual historical display can includeindicators showing how one or more users moved through a relevantlocation; information defining times and/or dates at which the activitydepicted by the virtual historical displays occurred; items interactedwith during the activity depicted; and/or other actions or activity. Thevirtual historical displays can be provided as augmented realitydisplays, lists of information, projected displays, and/or other viewssuch as map views or the like. Thus, a user can view behavioralinformation of a relevant user to streamline and/or improve activitiesat a particular location.

While the subject matter described herein is presented in the generalcontext of program modules that execute in conjunction with theexecution of an operating system and application programs on a computersystem, those skilled in the art will recognize that otherimplementations may be performed in combination with other types ofprogram modules. Generally, program modules include routines, programs,components, data structures, and other types of structures that performparticular tasks or implement particular abstract data types. Moreover,those skilled in the art will appreciate that the subject matterdescribed herein may be practiced with other computer systemconfigurations, including hand-held devices, multiprocessor systems,microprocessor-based or programmable consumer electronics,minicomputers, mainframe computers, and the like.

Referring now to FIG. 1, aspects of an operating environment 100 forvarious embodiments of the concepts and technologies disclosed hereinfor providing and interacting with virtual historical displays will bedescribed, according to an illustrative embodiment. The operatingenvironment 100 shown in FIG. 1 includes a user device 102 operating incommunication with and/or as part of a communications network(“network”) 104.

According to various embodiments, the functionality of the user device102 may be provided by one or more smartphones, feature phones, personaldigital assistants (“PDAs”), tablet computers, smart watches, mobilemedia devices, other computing devices, combinations thereof, or thelike. In some other embodiments, the functionality of the user device102 may be provided by one or more laptop computers, other computingsystems, or the like. It should be understood that the functionality ofthe user device 102 can be provided by a single device and/or bymultiple devices. For purposes of describing the concepts andtechnologies disclosed herein, the user device 102 is described hereinas a mobile computing device such as a smartphone. It should beunderstood that this embodiment is illustrative, and should not beconstrued as being limiting in any way.

The user device 102 can execute an operating system 106, one or moreapplication programs (not shown in FIG. 1), and a virtual displayapplication 108. The operating system 106 can include an executableprogram that controls the operation of the user device 102. Theapplication programs and/or the virtual display application 108 caninclude executable programs configured to execute on top of theoperating system 106 to provide various functions. In some embodiments,the application programs can include, but are not limited to, webbrowsers, web applications, mail applications, native applications,media applications, camera and/or video applications, combinationsthereof, or the like. Because various embodiments of applicationprograms are generally known, the application programs are not describedin additional detail herein.

The virtual display application 108 can be configured to provide thefunctionality described herein for obtaining and/or generating data usedto create a virtual historical display 109. The virtual displayapplication 108 also can be configured to provide the functionalitydescribed herein for generating, displaying, and/or supportinginteractions with a virtual historical display 109. According to variousembodiments, the virtual display application 108 also can be configuredto communicate with a virtual display service 110 that is hosted and/orexecuted by a computing system such as, for example, a server computer112. The functionality of the server computer 112 can be provided by oneor more real or virtual computing resources. The functionality of theserver computer 112 additionally or alternatively can be provided bymultiple distributed computing resources, if desired. As such, theillustrated embodiment showing a single server computer 112 isillustrative of only one contemplated embodiment and therefore shouldnot be construed as being limiting in any way.

According to various embodiments of the concepts and technologiesdescribed herein, the virtual display service 110 can be executed by theserver computer 112 and can be configured to generate or obtainbehavioral data 114. The behavioral data 114 can include data defininghow a user or other entity enters, exits, moves within, and/or interactswith items at a particular location 116. Thus, for example, thebehavioral data 114 can indicate a time or date t₁ at which a user (or adevice associated with the user) enters the location 116, movements ofthe user within or at the location 116, interactions with items at thelocation 116, and/or a time or date t₂ at which the user leaves thelocation 116. As will be explained in additional detail below, thevirtual display application 108 executed by the user device 102 and/orsimilar functionality executed or hosted by other devices can beconfigured to generate the behavioral data 114 and/or provide thebehavioral data 114 to the virtual display service 110.

In particular, the virtual display application 108 can be configured tocapture data that indicates movements of the user device 102 and/orvarious interactions between a user and items or structure associatedwith the location 116 based upon detected movements and/or otheroperations associated with the user device 102. In some embodiments, forexample, the location 116 can correspond to a retail or other location,and the detected movements can correspond to a path of a user or otherindividual through the retail or other location; interactions betweenthe user and products and/or structures at or near the location 116;price scans, review searches, web searches, or the like associated witha product or item located at the location 116; purchases at the location116; and/or other interactions with items at or near the location 116.Because these and/or additional or alternative interactions are possibleand are contemplated, it should be understood that these examples aremerely illustrative of some possible interactions and/or movements, andthat therefore these examples should not be construed as being limitingin any way.

The virtual display service 110 can be configured to store thebehavioral data 114 at a local or remote data storage device or location(“data storage location”). The data storage location can include one ormore real or virtual data storage locations such as, for example, amemory, a server computer, a database, a data store, or the like. In theillustrated embodiment shown in FIG. 1, the virtual display service 110can be configured to store the behavioral data 114 at a data store 118.The data store 118 can be hosted by the server computer 112 or remotelylocated relative to the server computer 112. According to variousembodiments, the functionality of the data store 118 can be provided byone or more server computers, databases, laptop computers, memorydevices, hard drives or other mass storage devices, virtual storageresources, combinations thereof, or the like.

According to various embodiments, the virtual display service 110 alsocan be configured to receive and respond to calls for the behavioraldata 114. In particular, users or other callers can request access tothe behavioral data 114 to provide the functionality described hereinfor generating and/or providing virtual historical displays 109. As willbe explained in more detail below, the virtual display service 110 canaccess and analyze the behavioral data 114. The virtual display service110 can be configured to determine if a user or device calling thevirtual display service 110 is to receive virtual display data 120 forpresentation at a device associated with the user or device.

The determination as to whether or not the virtual display data 120 isto be provided, as well as determinations as to what data is to beincluded with or as the virtual display data 120, can be made by thevirtual display service 110 based upon contents of the behavioral data114, as well as contextual data obtained from a calling device or user.In the illustrated embodiment, the calling device or user is illustratedas a calling device 122. The calling device 122 can execute an operatingsystem 124 and a virtual display application 126. It should beunderstood that the calling device 122 can be similar or even identicalto the user device 102, that the operating system 124 can be similar oreven identical to the operating system 106, and/or that the virtualdisplay application 126 can be similar or even identical to the virtualdisplay application 108. Because the functionality described herein forproviding virtual historical displays 109 can be provided in a varietyof ways and can entail additional and/or alternative devices andfunctionality, it should be understood that the example shown in FIG. 1is illustrative and therefore should not be construed as being limitingin any way.

In the illustrated embodiment, the behavioral data 114 includes userdata 128, activity data 130, location data 132, related user data 134,other data 136, combinations thereof, or the like. Some examples of userdata 128, activity data 130, location data 132, related user data 134,and other data 136 are provided and described below. Because thebehavioral data 114 can include these and/or other types of data, andbecause the behavioral data 114 can omit the above-mentioned (andfurther described below) types of data, it should be understood thatthese examples are illustrative. As such, the embodiment shown in FIG. 1should not be construed as being limiting in any way.

The user data 128 can include, for example, data that defines a userassociated with the virtual display service 110 and/or a particularinstance of behavioral data 114. The user data 128 can include varioustypes of data that identify users of the virtual display service 110and/or users associated with the behavioral data 114. According tovarious embodiments, the user data 128 can include, for example, a useridentification (“userID”); a telephone number; data generated by auniversal integrated circuit card (“UICC”), subscriber identity module(“SIM”), universal subscriber identity module (“USIM”), or other module;an international mobile equipment identifier (“IMEI”), internationalmobile subscriber identifier (“IMSI”), serial number, or otheridentifier for the user or equipment; a login and/or password; a name;an account number; combinations thereof; or the like. Thus, the userdata 128 can be used to identify a user or a device or other equipmentassociated with the user.

The activity data 130 can include, but is not limited to, data definingactivities of a user, user device 102, or other entity or device at ornear a location such as the location 116. The activity data 130 caninclude various information that indicates movements of the user device102 or other device at or near the location 116; time and/or dateinformation related to interactions of the user, user device 102, orother entities or devices at or near the location 116; purchases, pricechecks, web searches, bar code scans, review requests, or the like,associated with items at or near the location 116; combinations thereof;or the like. In one contemplated example, where the behavioral data 114describes shopping and/or purchase activity of the user at or near thelocation 116, the activity data 130 can embody, for example, movementsof the user at, near, or within the location 116; price checks, reviewrequests, product scans, purchases, or the like associated with an itemat or near the location 116; time durations at particular locationsand/or interacting with items at or near the location 116; entranceand/or exit times relating to activities at the location 116;combinations thereof; or the like. It should be understood that thisexample is illustrative and therefore should not be construed as beinglimiting in any way.

The location data 132 can include, but is not limited to, dataspecifying a particular geographic location and/or an entity located atthe geographic location. Thus, for example, the location data 132 canidentify a particular geographic location by way of, for example, astreet address, coordinates, or other information. In some otherembodiments, the location data 132 can identity an entity located at theparticular geographic location such as, for example, a particular retaillocation located at the geographic location, a business or servicelocated at the geographic location, a venue located at the geographiclocation, a user or other entity located at or associated with thegeographic location, combinations thereof, or the like. Thus, thelocation data 132 can be used to associate a user identifier andactivity information with a particular geographic location.

The location data 132 also can include location information associatedwith movements at or within a geographic location and/or a venue orfacility associated with an entity at the geographic location. Thus, forexample, the location data 132 can indicate movements of an entitywithin a venue or other facility in addition to, or instead of,specifying a geographic location of the venue itself. As such, thelocation data 132 can specify a venue with which particular user data128, activity data 130, other data 136, or the like is associated aswell as movements within the venue to be associated with the particularuser data 128, activity data 130, other data 136, or the like. Thisaspect of the location data 132, namely the monitoring of movementswithin or at a venue or the like, will be more clearly understood withreference to the description of the various concepts and technologiesdescribed herein below.

The location data 132 can be captured or determined by a location server(not shown in FIG. 1), the user device 102, and/or other devices orhardware using various location-determination technologies. For example,the user device 102 can include one or more global positioning system(“GPS”) receivers via which the user device 102 can determine a locationof the user device 102. Additionally or alternatively, the user device102 can use one or more assisted GPS (“A-GPS”) technologies to determinelocation such as, for example, scanning a proximity associated with theuser device 102 to determine one or more wireless network equipmentidentities, location beacons, or the like in communication with the userdevice 102. Additionally, or alternatively, the user device 102 canexecute one or more location determination applications configured todetermine a location of the user device 102 by monitoring movements ofthe user device using various sensors such as, for example,magnetometers, accelerometers, gyroscopes, or the like.

The user device 102, a network device or software in communication withthe server computer 112, and/or a location server can rely upontriangulation techniques to determine a location associated with theuser device 102 and/or other devices, users, or resources. For example,the user device 102 can communicate with three or more WiFi routers,cellular towers, or other wireless transmitters and/or transceivers todetermine a location of the user device 102 using triangulation.Additionally, or alternatively, the virtual display service 110 canobtain location data from a cellular network and/or other networks ordevices relating to a particular user or device such as the user device102. Because various technologies and/or combinations thereof can beused to determine location, it should be understood that these examplesare illustrative and therefore should not be construed as being limitingin any way.

The related user data 134 can include, but is not limited to, dataidentifying users or other entities related to a particular user. Thus,for example, if behavioral data 114 is generated based upon activitiesof a first user “UserA” at a particular location, the related user data134 can specify one or more users or other entities who are related toUserA. According to various embodiments, the related user data 134 isgenerated based upon one or more social networking connections of thefirst user, UserA. Thus, users may interact with the virtual displayservice 110 to share social networking accounts and/or social networkingdata with the virtual display service 110. For example, users may sharecontact lists, social networking account login information, and/or otherinformation that can be used by the virtual display service 110 toidentify relationships between users, desired. In some embodiments,users may share relationship information directly with the virtualdisplay service 110. Thus, the related user data 134 can be generatedwith or without user input.

According to some other embodiments, the related user data 134 can bebased upon known or suspected familial relationships (e.g., users of afamily plan may be assumed to be related), business relationships (e.g.,users who share a common billing address or payor address may be assumedto be related), or other relationships may be detected and captured bythe related user data 134 or shared by users.

The related user data 134 can be used to identify behavioral data 114 ofa first user that is to be surfaced to a subsequent user. According tovarious embodiments, the subsequent user can include a social networkingconnection of the first user. This embodiment is described herein forclarity, but should be understood as being merely illustrative of onecontemplated embodiment of the concepts and technologies describedherein.

In one specific example, a first user shops at a particular venue andbehavioral data 114 is captured. The behavioral data 114 can specify theuser and/or a user device 102 used by the user at the venue; activitiesof the user at the venue such as times and dates of the activities,prices checks and/or purchases made at the venue, or the like; ageographic location of the venue and movements of the user within or atthe venue; one or more users or social networking connections associatedwith the user; and/or other information associated with the user'sexperience at or near the venue.

Thus, when a social networking connection of the user arrives at theparticular venue and the functionality described herein for providingvirtual historical displays 109 is explicitly or implicitly requested,the virtual display service 110 can identify behavioral data 114 that isto be surfaced to the social networking connection and provide thatbehavioral data 114 to the social networking connection for consumption.In some embodiments, the behavioral data 114 can be provided as thevirtual display data 120, though this is not necessarily the case. Itshould be understood that this example is illustrative and thereforeshould not be construed as being limiting in any way.

The other data 136 can include, but is not limited to, user, software,and/or service software settings; options; parameters; and/or otherconfiguration information associated with the virtual display service110. Some examples of user and/or application preferences can include,for example, how related users are identified, what types of informationare to be shared with other users and/or what types of information areto be surfaced to users, what types of sensors and/or otherfunctionality is to be used to provide the virtual historical displays109, what types of activities are to be monitored and/or captured by thevirtual display application 108 and/or the behavioral data 114,preferences, or the like.

As noted above, the behavioral data 114 can be stored at the data store118 and can be used by the virtual display application 108 and/or thevirtual display service 110 to provide the functionality describedherein for generating and/or providing virtual historical displays 109.The virtual display service 110 can access the behavioral data 114 toidentify user data 128, activity data 130, location data 132, relateduser data 134, and/or other data 136 associated with a particular userand/or user device 102. The virtual display service 110 can use theidentified data to generate virtual display data 120 and/or to providethe virtual display data 120 to a calling device 122.

As will be explained in more detail below, the user device 102 can enteror pass through a location 116. When the user device 102 is located atthe location 116, the virtual display application 108 can be explicitlyor implicitly invoked to track movements and/or interactions of the userwithin the location 116. The virtual display application 108 can alsoaccess devices located at or near the location 116 to track movements ofthe user device 102 at or near the location 116 instead of, or inaddition to, tracking the movements. According to various embodiments,the location 116 may be equipped with various location determinationdevices, detection mechanisms, and/or systems such as location beacons;near field communication (“NFC”) devices; radio frequency identifier(“RFID”) devices; infrared (“IR”) cameras or detectors; cameras;proximity sensors; presence sensors; combinations thereof, or the like.According to some other embodiments, the user device 102 can activateone or more on-board location, movement, and/or orientation sensors suchas gyroscopes, magnetometers, accelerometers, combinations thereof, orthe like to capture movements of the user device 102. Thus, locationdetermination or detection mechanisms can track movements of the userdevice 102 and/or other users or devices at or near the location 116, ifdesired.

The movements of the user device 102 can be captured as and/or beincluded in behavioral data 114 that is provided to the virtual displayservice 110 by the user device 102. The behavioral data 114 also caninclude other data generated by the user device 102 and/or provided tothe virtual display service 110 by the user device 102 and/or otherentities in communication with the virtual display service 110. Forexample, as explained above, the behavioral data 114 can include userdata 128, activity data 130, location data 132, other data 136, or thelike. The virtual display service 110 also can obtain and/or generatethe related user data 134 and store the related user data 134 with thebehavioral data 114, if desired. The virtual display service 110 canstore the behavioral data 114 at the data store 118 or another datastorage location.

At some point in time, a device or user can enter the location 116. Insome embodiments, the device or user can include the same user and/orthe same user device 102, while in some other embodiments, the device oruser can include a social networking connection of the user and/or adevice associated with the social networking connection such as thecalling device 122. The calling device 122 can generate an explicit orimplicit request to use the virtual display service 110. In someembodiments, for example, an implicit request can include an opt-inaction by the social networking connection or otherwise activating thevirtual display application 126 executed by the calling device 122. Insome other embodiments, a user may explicitly request a virtualhistorical display 109 via various types of commands and/or input. Forexample, the calling device 122 can generate a call or other type ofrequest (“call”) 138 and transmit the call 138 to the virtual displayservice 110.

As will be explained in more detail below, the virtual display service110 can analyze the call 138 and/or contextual information (“context”)140 included in or associated with the call 138. The context 140 canindicate, for example, a user identity, a location, an activity, or thelike. The context 140 also can represent a specific location, within abroader location or venue, at which the calling device 122 is currentlylocated. Thus, for example, the context 140 can provide a locationwithin a building or other venue to enable relative locations of pastactivity to be calculated and used when generating the virtualhistorical displays 109 and/or for other purposes. As will be moreclearly understood with reference to FIGS. 4A-4D below, the use ofrelative locations can be used to provide augmented reality displaysand/or other displays that are based, at least partially, upon alocation of the user or device associated with the user viewing theaugmented reality displays.

The context 140 also can include data identifying the location 116, dataidentifying a device used or carried by the user or other entityassociated with the subsequent activity, other information, or the like.The virtual display service 110 can determine, based upon the call 138and the behavioral data 114, if behavioral data 114 is to be surfaced tothe calling device 122. It can be appreciated from the above descriptionof the behavioral data 114 that the determination of the virtual displayservice 110 can be based upon the call 138, the context 140 indicated byand/or included with the call 138, and various aspects of the behavioraldata 114 such as the user data 128, activity data 130, location data132, related user data 134, other data 136, combinations thereof, or thelike.

The virtual display service 110 can access the behavioral data 114 andanalyze the behavioral data 114. During the analysis of the behavioraldata 114, the virtual display service 110 can determine what, if any,portion or portions of the behavioral data 114 are to be provided to thecalling device 122. The virtual display service 110 also can generatevirtual display data 120 to be provided to the calling device 122. Thevirtual display data 120 can include an overlay or other graphical userinterface (“GUI”) layers or elements that are to be displayed by thecalling device 122 to provide a virtual historical display 109. Theseand other aspects of the concepts and technologies described herein willbe more clearly understood with reference to FIGS. 2-4D below.

The calling device 122 can receive the virtual display data 120 andpresent the virtual display data 120. In the embodiment illustrated inFIG. 1, the calling device 122 can generate a user interface forpresenting the virtual display data 120 to a user or other entity. Theuser or other entity may view the virtual display data 120 on a displayof the calling device 122 and/or in other displays such as projectedaugmented reality displays or the like, as will be more clearlyunderstood below, particularly with reference to FIGS. 4A-4D.

The user of the calling device 122 can view the virtual display data 120to understand how a related user or connection, for example a socialnetworking connection, moved through and/or interacted with items at thelocation 116. By surfacing this information to the user or other entityassociated with the calling device 122, the user or other entity can beinformed about how related users have interacted at the location 116,which may be of interest to the user. It should be understood that thisexample is illustrative and therefore should not be construed as beinglimiting in any way. These and other aspects of the concepts andtechnologies described herein for generating, presenting, and/orinteracting with virtual historical displays 109 will be illustrated anddescribed in more detail below.

FIG. 1 illustrates one user device 102, one network 104, one servercomputer 112, one data store 118, one location 116, and one callingdevice 122. It should be understood, however, that variousimplementations of the operating environment 100 include zero, one, ormore than one user device 102, zero, one, or more than one network 104,zero, one, or more than one server computer 112, zero, one, or more thanone data store 118, zero, one, or more than one location 116, and/orzero, one, or more than one calling device 122. As such, the illustratedembodiment should be understood as being illustrative, and should not beconstrued as being limiting in any way.

Turning now to FIG. 2, aspects of a method 200 for obtaining andgenerating data used to provide virtual historical displays 109 will bedescribed in detail, according to an illustrative embodiment. It shouldbe understood that the operations of the methods disclosed herein arenot necessarily presented in any particular order and that performanceof some or all of the operations in an alternative order(s) is possibleand is contemplated. The operations have been presented in thedemonstrated order for ease of description and illustration. Operationsmay be added, omitted, and/or performed simultaneously, withoutdeparting from the scope of the concepts and technologies disclosedherein.

It also should be understood that the methods disclosed herein can beended at any time and need not be performed in its entirety. Some or alloperations of the methods, and/or substantially equivalent operations,can be performed by execution of computer-readable instructions includedon a computer storage media, as defined herein. The term“computer-readable instructions,” and variants thereof, as used herein,is used expansively to include routines, applications, applicationmodules, program modules, programs, components, data structures,algorithms, and the like. Computer-readable instructions can beimplemented on various system configurations including single-processoror multiprocessor systems, minicomputers, mainframe computers, personalcomputers, hand-held computing devices, microprocessor-based,programmable consumer electronics, combinations thereof, and the like.

Thus, it should be appreciated that the logical operations describedherein are implemented (1) as a sequence of computer implemented acts orprogram modules running on a computing system and/or (2) asinterconnected machine logic circuits or circuit modules within thecomputing system. The implementation is a matter of choice dependent onthe performance and other requirements of the computing system.Accordingly, the logical operations described herein are referred tovariously as states, operations, structural devices, acts, or modules.These states, operations, structural devices, acts, and modules may beimplemented in software, in firmware, in special purpose digital logic,and any combination thereof. As used herein, the phrase “cause aprocessor to perform operations” and variants thereof is used to referto causing a processor of a computing system or device, such as, forexample the user device 102 and/or the server computer 112 to performone or more operations and/or causing the processor to direct othercomponents of the computing system or device to perform one or more ofthe operations.

For purposes of illustrating and describing the concepts of the presentdisclosure, the methods disclosed herein are described as beingperformed by the user device 102 and/or the server computer 112 viaexecution of one or more software modules such as, for example, thevirtual display application 108 and/or the virtual display service 110.It should be understood that additional and/or alternative devicesand/or network nodes can provide the functionality described herein viaexecution of one or more modules, applications, and/or other softwareincluding, but not limited to, the virtual display application 108and/or the virtual display service 110. Thus, the illustratedembodiments are illustrative, and should not be viewed as being limitingin any way.

The method 200 begins at operation 202. At operation 202, the servercomputer 112 detects activity associated with a user device 102.According to various embodiments, the activity detected in operation 202is associated with a particular location such as the location 116 shownin FIG. 1. The activity, as explained above, can include a user or otherentity, or a device associated with the user or other entity, entering aparticular area, region, building, venue, or other location such as thelocation 116 illustrated and described above with reference to FIG. 1.

The activity also can include various activities at or near the location116 such as movements within, at, or near the location 116; lack ofmovement within, at, or near the location 116; interactions with itemswithin, at, or near the location 116; electronic activity within, at,near, and/or associated with the location 116; combinations thereof; orthe like. According to various examples of the concepts and technologiesdescribed herein, the activity detected in operation 202 can include auser or other entity entering, moving within, or exiting a particularvenue such as the location 116. This activity can be detected by thevirtual display application 108 and/or detected in response to a usercommand or other input requesting functionality associated with thevirtual display service 110, for example, by way of submitting a requestor application call such as the call 138 illustrated and describedherein. It should be understood that these examples are illustrative andtherefore should not be construed as being limiting in any way.

From operation 202, the method 200 proceeds to operation 204. Atoperation 204, the server computer 112 obtains behavioral data 114.According to various embodiments, the behavioral data 114 obtained inoperation 204 is associated with the activity detected in operation 202and the location 116. As explained herein, the behavioral data 114obtained in operation 204 can capture activity of a user or other entityassociated with the user device 102 at the location 116.

With reference to the examples described herein for obtaining behavioraldata 114 corresponding to activities of a user at or near a retaillocation, the behavioral data 114 obtained in operation 204 can includetime and date information specifying times and dates at which a user orother entity enters the location 116 and/or times or dates at which theuser moves or stops moving with the location 116; locations, relativelocations, and/or movements of the user within the location 116;interactions of the user with items at the location 116 such asproducts, electronic devices, or other items; electronic activityassociated with the user and the location 116 such as web searches,price checks, product scans, purchases, and/or online ordering; locationinformation such as geographic location information and/or locationswithin the location 116; and/or other information as describedhereinabove with reference to FIG. 1. Because the behavioral data 114can be captured with respect to other entities, it should be understoodthat this example is illustrative and therefore should not be construedas being limiting in any way.

From operation 204, the method 200 proceeds to operation 206. Atoperation 206, the server computer 112 associates the behavioral data114 obtained in operation 204 with the user device 102 and the location116. According to various embodiments, the server computer 112 cancapture location data 132 and user data 128 and associate these types ofdata with other types of behavioral data 114 that specifies activitiesand/or other aspects of user interactions with or at the location 116.According to various embodiments, the data can include a dataassociation with a particular location and/or user, though this is notnecessarily the case.

From operation 206, the method 200 proceeds to operation 208. Atoperation 208, the server computer 112 detects a subsequent activityassociated with the location 116. The subsequent activity can correspondto the same user with whom the behavioral data 114 was obtained inoperation 204, in some embodiments. Thus, a user may return to aparticular location and obtain behavioral data 114 that defines orrepresents previous activities at or near a particular location 116, ifdesired. In some other embodiments, the subsequent activity can beassociated with a different user or other entity such as a socialnetworking connection. Thus, a user may enter a particular location andobtain behavioral data 114 that defines or represents activities ofother entities at or near a particular location 116, if desired.

It should be understood that the functionality described herein withreference to operation 208 can occur at almost any time after thefunctionality described herein with reference to operations 202-206. Forpurposes of illustrating and describing the various embodiments of theconcepts and technologies described herein, operation 208 is describedas occurring when an entity related to the user enters the location 116.In some embodiments, the entity is a social networking connection of theuser. It should be understood that this example is illustrative andtherefore should not be construed as being limiting in any way.

The social networking connection may enter the location with anelectronic device that is configured to communicate with and/or accessfunctionality associated with the virtual display service 110. In theembodiment shown in FIG. 1, the social networking connection enters thelocation 116 with a calling device 122. As noted above, the callingdevice 122 can be configured to execute an operating system 124 and avirtual display application 126 that may be similar or even identical tothe operating system 106 and the virtual display application 108 of theuser device 102.

The server computer 112 can detect the subsequent activity bycommunicating with the virtual display application 126 and/or byreceiving a request or call such as the call 138 from the calling device122. Because the server computer 112 can detect the subsequent activityin additional and/or alternative manners, it should be understood thatthese examples are illustrative and therefore should not be construed asbeing limiting in any way.

From operation 208, the method 200 proceeds to operation 210. Atoperation 210, the server computer 112 can compare a context of thesubsequent activity to the behavioral data 114 stored in the data store118. From the description of FIG. 1, above, it can be appreciated thatthe context of the subsequent activity can be embodied as the context140, though this is not necessarily the case. The context 140 canindicate, for example, data identifying the location 116, dataidentifying a user or other entity associated with the subsequentactivity, other information, or the like. Thus, the server computer 112can, by comparing the context 140 to the behavioral data 114, determineif behavioral data 114 associated with the location 116, an entityrelated to the user associated with the subsequent activity, an activityassociated with the subsequent activity, or the like.

From operation 210, the method 200 proceeds to operation 212. Atoperation 212, the server computer 112 determines if the behavioral data114 associated with the location 116 is to be shared with, surfaced to,or otherwise presented (“shared”) to a user or other entity. The servercomputer 112 can determine if the behavioral data 114 is to be sharedbased upon a determination that a context of the subsequent activity andthe information included in the behavioral data 114 are similar, basedupon an explicit request for the behavioral data 114 such as the call138, or the like. Because the server computer 112 can determine if thebehavioral data 114 is to be shared based upon additional or alternativeconsiderations, it should be understood that these examples areillustrative and therefore should not be construed as being limiting inany way.

If the server computer 112 determines, in operation 212, that thebehavioral data 114 is to be shared, then the method 200 can proceed tooperation 214. In operation 214, the server computer 112 provides thebehavioral data 114 for display. According to various embodiments, thebehavioral data 114 can be provided to the user device 102, the callingdevice 122, and/or other devices and/or entities.

In some embodiments, the behavioral data 114 can be packaged as thevirtual display data 120 and provided to the entities. In someembodiments, the server computer 112 creates the virtual display data120 as graphical user interface elements such as layers, overlays, orthe like. In some other embodiments, the virtual display data 120 can beprovided to the user device 102, the calling device 122, and/or otherdevices and presented via execution of the virtual display application108 or the virtual display application 126. As such, it can beappreciated that the server computer 112 can generate graphical userinterface elements and/or that the server computer 112 can provide datato other devices that may be configured to generate the graphical userinterface elements.

From operation 214, the method 200 proceeds to operation 216. The method200 also can proceed to operation 216 from operation 212 if the servercomputer 112 determines, in operation 212, that the behavioral data 114is not to be shared. The method 200 ends at operation 216.

Turning now to FIG. 3, aspects of a method 300 for presenting a virtualhistorical display 109 will be described in detail, according to anillustrative embodiment. For purposes of illustrating and describing theconcepts and technologies described herein, the method 300 is describedas being performed by the calling device 122. Because other devices suchas the user device 102 or other computing devices can perform theoperations of the method 300, it should be understood that this exampleis illustrative and therefore should not be construed as being limitingin any way.

The method 300 begins at operation 302. At operation 302, the callingdevice 122 arrives at a geographic location. In some embodiments, thecalling device 122 can arrive at a location such as, for example, thelocation 116 shown in FIG. 1. According to various embodiments, thecalling device 122 can determine that the calling device 122 has arrivedat the geographic location based upon periodic location determinations;based upon detecting presence of electronic location devices such aslocation beacons, WiFi equipment, network devices, or the lie; basedupon information received from a network; based upon an indication froma user of the calling device 122; and/or in other ways.

In some embodiments, the calling device 122 executes a virtual displayapplication 126 that is configured to periodically determine ageographic location of the calling device 122. Thus, operation 302 cancorrespond to the calling device 122 determining that the calling device122 has arrived at a particular geographic location. Because the callingdevice 122 can determine that the calling device 122 has arrived at aparticular geographic location in additional and/or alternative ways, itshould be understood that these examples are illustrative and thereforeshould not be construed as being limiting in any way.

From operation 302, the method 300 proceeds to operation 304. Atoperation 304, the calling device 122 generates a request for behavioraldata 114. The request can be generated implicitly and/or explicitly. Insome embodiments, for example, the calling device 122 can generate thecall 138 described above with reference to FIG. 1. In some otherembodiments, the calling device 122 can implicitly request thebehavioral data 114 without any explicit command by the user and/or thecalling device 122. For example, the virtual display application 126executed by the calling device 122 can be configured to obtain thebehavioral data 114 when the calling device 122 arrives at particularlocations and/or types of locations.

For purposes of illustrating and describing the various embodiments ofthe concepts and technologies described herein, operation 304 isdescribed herein with reference to an embodiment wherein the callingdevice 122 generates the call 138 and includes, in the call 138, context140 that identifies a user of the calling device 122, a geographiclocation at which the call 138 is generated, and time and/or dateinformation. It should be understood that this example is illustrativeand therefore should not be construed as being limiting in any way.

From operation 304, the method 300 proceeds to operation 306. Atoperation 306, the calling device 122 receives behavioral data 114. Itcan be appreciated from the description of FIG. 2 that the behavioraldata 114 can be received from the virtual display service 110 as thebehavioral data 114 and/or as the virtual display data 120. In someembodiments, the calling device 122 receives the behavioral data 114and/or the virtual display data 120 from the virtual display service110. In some other embodiments, the calling device 122 obtains thebehavioral data 114 and/or the virtual display data 120 by downloadingand/or otherwise accessing the behavioral data 114 and/or the virtualdisplay data 120 from the virtual display service 110. Because thebehavioral data 114 and/or the virtual display data 120 can be obtainedin additional and/or alternative ways, it should be understood thatthese examples are illustrative and therefore should not be construed asbeing limiting in any way.

From operation 306, the method 300 proceeds to operation 308. Atoperation 308, the calling device 122 generates a virtual historicaldisplay 109. The virtual historical display 109 can include varioustypes of graphical user interfaces that can be presented to a user ofthe calling device 122 to surface the behavioral data 114 to the user ina relevant and meaningful way. As will be illustrated and described inmore detail below, particularly with reference to FIGS. 4A-4D, thevirtual historical displays 109 can include map views and/or displays;augmented reality displays; projected augmented reality displays;combinations thereof; or the like.

By viewing the virtual historical displays 109, a user of the callingdevice 122 can understand how a related user moved at and/or interactedwith an environment at or near the calling device 122. The virtualhistorical display 109 also can depict commerce activities of therelated user, as will be explained in additional detail hereinbelow. Forexample, the virtual historical display 109 can depict time spent by therelated user at a location or area within a store or other location 116,price checks or web searches conducted by the related user within thelocation 116, purchases made by the related user at the location 116,combinations thereof, or the like. These and other aspects of thevirtual historical displays 109 are illustrated and described in moredetail herein.

In some embodiments, the calling device 122 generates the virtualhistorical display 109 based upon the behavioral data 114 and/or thevirtual display data 120. In some other embodiments, the calling device122 receives data that is configured for display as the virtualhistorical display 109 without additional processing at the callingdevice 122. Thus, operation 308 can include the calling device 122receiving and processing the behavioral data 114 and/or the virtualdisplay data 120 or the calling device 122, while some other embodimentsof operation 308 can include the calling device 122 receiving thebehavioral data 114 and/or the virtual display data 120 withoutadditionally processing the behavioral data 114 and/or the virtualdisplay data 120.

From operation 308, the method 300 proceeds to operation 310. Atoperation 310, the calling device 122 presents the virtual historicaldisplay 109. The calling device 122 can present the virtual historicaldisplay 109 as a graphical user interface such as a map display; a listof items viewed, purchased, and/or otherwise interacted with by therelated user; as an augmented reality display that shows a path of therelated user; as an augmented reality display that shows interactionswith items; as a projected augmented reality display that showsmovements of the related user and/or interactions between the relateduser and items; as an augmented reality display that obfuscates orotherwise conceals irrelevant data from the user; combinations thereof;or the like.

From operation 310, the method 300 proceeds to operation 312. The method300 ends at operation 312.

FIGS. 4A-4D show aspects of UIs for interacting with, configuring,and/or providing functionality associated with a virtual displayservice, according to some illustrative embodiments of the concepts andtechnologies described herein.

FIG. 4A shows an illustrative screen display 400A generated by a devicesuch as the user device 102 and/or the calling device 122. According tovarious embodiments, the user device 102 and/or the calling device 122can generate the screen display 400A and/or other screen displays inconjunction with execution of the virtual display application 108 and/orinteractions with the virtual display service 110. It should beappreciated that the UI illustrated in FIG. 4A is illustrative of onecontemplated example of the UIs and therefore should not be construed asbeing limited in any way.

The screen display 400A can include various menus and/or menu options(not shown in FIG. 4A). The screen display 400A also can include anaugmented reality display 402. The augmented reality display 402 can beviewed and/or interacted with by a user or other entity to access and/orview the behavioral data 114 as an overlay for an image of a realenvironment 404. In the illustrated embodiment, the real environment 404is illustrated as a retail location. It should be understood that thisexample is illustrative and therefore should not be construed as beinglimiting in any way.

In the illustrated embodiment, the real environment 404 is shown asincluding two or more shelving units 406A-N (hereinafter collectivelyand/or generically referred to as “shelving units 406”). Products and/orother items (“items”) 408 are illustrated as being located on or at theshelving units 406. The items 408 can include, for example, groceryitems, products or items such as computers, computer components,clothing, food items, books, periodicals, combinations thereof, or thelike. It should be appreciated that the items 408 can include almost anytype of items. Thus, the numbered items 408 shown in FIG. 4A should beunderstood as being merely illustrative of various items 408 that can belocated at or near the shelving units 406 and/or other locations.

According to various embodiments, a user may wish to see behavioral data114 associated with a location such as, for example, the realenvironment 404. Various types of input may be entered at or using auser device and/or other devices. In response to the input, a displaycan be generated, for example, at a user device 102 such as the userdevice 102 shown in FIGS. 1 and 4A, among others. The display caninclude the augmented reality display 402 to present the behavioral data114 in a meaningful way.

As shown in FIG. 4A, the augmented reality display 402 includes arepresentation 410. The representation 410 can represent, in a graphicalmanner, the behavioral data 114 associated with a particular entity suchas a user, an entity associated with the user such as a socialnetworking connection or the like, and/or other entities. In theillustrated embodiment, the behavioral data 114 will be described asbeing associated with a person such as a social networking connection.It should be understood that this example is illustrative and thereforeshould not be construed as being limiting in any way.

As shown in the FIG. 4A, the representation 410 can include a path ortrail associated with the social networking connection. The path ortrail can illustrate a path or trail taken by the social networkingconnection when the social networking connection was at a location suchas the real environment 404. It should be understood that theillustrated representation 410 is merely illustrative, as various othertypes of displays and/or representations 410 are contemplated and arepossible.

In particular, various embodiments of the concepts and technologiesdescribed herein include presenting representations 410 such asholographic video presentations that depict, in an animation or video,movement of the social networking connection through or at the realenvironment 404. Other embodiments of the representation 410 can includemap views of the real environment 404, flags or indicators that depictinteractions by the social networking connection at or near the realenvironment 404, combinations thereof, or the like. In the embodimentshown in FIG. 4A, the representation 410 shows a path taken by thesocial networking connection as an overlay displayed within theaugmented reality display 402. The representation 410 can includetimestamps and approximate locations of the social networking connectionat the real environment 404, though this is not necessarily the case. Itshould be understood that this example is illustrative and thereforeshould not be construed as being limiting in any way.

It can be appreciated that a user can view the augmented reality display402 and/or the representation 410 to understand how the socialnetworking connection moved at or near the real environment 404 and/orto understand interactions that occurred at the real environment 404.Additional embodiments of the representations 410 are illustrated anddescribed below in more detail, particularly with reference to FIGS.4B-4D.

Referring now to FIG. 4B, additional aspects of the concepts andtechnologies disclosed herein for configuring and/or interacting with avirtual display service are described in detail. In particular, FIG. 4Bshows an illustrative screen display 400B generated by a device such asthe user device 102. It should be appreciated that the UI diagramillustrated in FIG. 4B is illustrative of one contemplated example of aUI and therefore should not be construed as being limited in any way. Asshown in FIG. 4B, the screen display 400B can be presented on a mobilecomputing device such as a smartphone, if desired. It should beunderstood that this example is illustrative, and should not beconstrued as being limiting in any way.

The screen display 400B can be displayed by the user device 102, forexample, in response to a command to display behavioral data 114associated with a particular user and/or location such as, for example,the location 116, the real environment 404, combinations thereof, or thelike. In the embodiment shown in FIG. 4B, the real environment 404 canbe the same location as the real environment 404 shown in FIG. 4A,though a different screen display 400B may be presented on the userdevice 102. It can be appreciated from the description above that thisembodiment is illustrative and therefore should not be construed asbeing limiting in any way.

In the screen display 400B shown in FIG. 4B, another augmented realitydisplay 402 is illustrated with an alternative embodiment of therepresentation 410 illustrated and described above with reference toFIG. 4A. In the embodiment shown in FIG. 4B, the representation 410 isprovided by modifying a view depicted in the augmented reality display402. While there are various contemplated embodiments for modifying theaugmented reality display 402, the illustrated embodiment shows blockingor suppressing visibility of the shelving units 406 and/or items 408. Inthe illustrated embodiment, the unblocked items 412A-B (hereinaftercollectively and/or generically referred to as “unblocked items 412”)are items that are relevant to the user viewing the augmented realitydisplay 402. Items that are relevant or of interest to a user who isviewing the augmented reality display 402 are not blocked our orotherwise made less visible, while items that are not relevant to theuser are blocked out, rendered less visible or invisible, or otherwisedepicted in a manner that conveys to the user that these items are lessrelevant or irrelevant.

In some embodiments, the augmented reality display 402 is configuredsuch that items looked at, purchased, and/or otherwise interacted withby a social networking connection of a user are considered to berelevant to the user and therefore are displayed to the user, whileitems not interacted with by the social networking connection of theuser are considered to be irrelevant to the user and therefore areconcealed from the user. It should be understood that these concepts canbe extended, in some embodiments, to show or conceal products that donot have relevance to a particular user based upon set or knownpreferences or profiles (e.g., wheat flour may be concealed within theaugmented reality display 402 based upon knowledge that the user isgluten free). It should be understood that these examples areillustrative and therefore should not be construed as being limiting inany way.

As shown in FIG. 4B, the screen display 400B also includes twoindicators 414. The indicators 414 can provide information relating tothe social networking connection or other entity with whom thebehavioral data 114 is associated. In the illustrated embodiment, theindicators 414 indicate an identity of the social networking connection,times at which the social networking connection interacted with theunblocked items 412, and information describing the types ofinteractions that occurred between the social networking connection andthe unblocked items 412.

In the illustrated example, the indicators 414 indicate that an entity,for example a social networking connection of a user viewing the screendisplay 400B, checked a price of a particular item at 8:03 AM and thatthe social networking connection purchased another item at 8:15 AM. Itcan be appreciated from the above description of FIGS. 1-3, that thebehavioral data 114 can include movement information associated with thesocial networking connection within the real environment 404, searchinformation associated with the social networking connection, purchaseinformation associated with the social networking connection,combinations thereof, or the like. As such, the indicators 414 caninclude various types of information that may be of interest and/orrelevant to the user viewing the screen display 400B. Because additionaland/or alternative information may be presented by way of the screendisplay 400B, it should be understood that this example is illustrativeand therefore should not be construed as being limiting in any way.

Turning now to FIG. 4C, additional aspects of the concepts andtechnologies disclosed herein for interacting with and/or providingfunctionality associated with a virtual display service are described indetail. In particular, FIG. 4C shows a projected augmented realitydisplay 416 that may be generated by and/or presented using a devicesuch as the user device 102 via execution and/or interaction with avirtual display application 108 and/or via interactions with a virtualdisplay service 110. It should be appreciated that the embodiment of theprojected augmented reality display 416 illustrated in FIG. 4C isillustrative of one contemplated example of the projected augmentedreality display 416 that can be generated by the user device 102 andtherefore should not be construed as being limited in any way.

As shown in FIG. 4C, the projected augmented reality display 416 can begenerated by a mobile computing device such as the user device 102.According to various embodiments, the projected augmented realitydisplay 416 can be projected by a projection system 418 that is includedin the user device 102, connected to the user device 102, incommunication with the user device 102, and/or located elsewhere and/orin communication with other devices, if desired. It should be understoodthat this example is illustrative, and should not be construed as beinglimiting in any way.

As shown in FIG. 4C, a user can view, using the projected augmentedreality display 416, a path taken by a social networking connection orother entity in the real environment 404 and see the path in the realenvironment 404 without having to look at a display or other componentof a user device 102 or other computing device. As such, it can beappreciated that some embodiments of the concepts and technologiesdescribed herein can enable generation and presentation of displays in areal environment 404 or other environment without using a display or thelike. It should be understood that these examples are illustrative andtherefore should not be construed as being limiting in any way.

Turning now to FIG. 4D, additional aspects of the concepts andtechnologies disclosed herein for interacting with and/or providingfunctionality associated with a virtual display service are described indetail. In particular, FIG. 4D shows an illustrative screen display 400Dgenerated by and/or presented at a device such as the user device 102via execution and/or interaction with a virtual display application 108and/or interactions with a virtual display service 110. It should beappreciated that the UI diagram illustrated in FIG. 4D is illustrativeof one contemplated example of a UI that can be generated by the userdevice 102 and therefore should not be construed as being limited in anyway. As shown in FIG. 4D, the screen display 400D can be presented on amobile computing device such as a smartphone, if desired. It should beunderstood that this example is illustrative, and should not beconstrued as being limiting in any way.

As shown in FIG. 4D, the screen display 400D can present a map view 420that includes a representation 410 that represents the path 422 and/orinteractions associated with a social networking connection of a userviewing the screen display 400D. In the illustrated embodiment, the mapview 420 is displaying a map representation of the real environment 404shown in FIGS. 4A-4C. Of course, this example is merely illustrative andtherefore should not be construed as being limiting in any way.

Various embodiments of the map view 420 are contemplated and arepossible. In the illustrated embodiment, the map view 420 includes therepresentation 410 as well as representations of walls, furniture,displays, or the like within environment depicted by the map view 420.It should be understood that the virtual display service 110 cancommunicate with various entities to obtain data used to generate themap view 420 such as a store or other establishment owner, who canprovide information relating to the layout and/or features of aparticular location. In one contemplated embodiment, a store ownerprovides a layout, or data depicting the layout such as a CAD model orthe like, to the virtual display service 110. The virtual displayservice 110 can generate the map view 420 using the CAD model or thelike and provide that to users of the virtual display service 110. Itshould be understood that this example is illustrative and thereforeshould not be construed as being limiting in any way.

The map view 420 also can include additional information or indicators(“indicators”) 424. The indicators 424 can provide information relatingto the path of the social networking connection within the environmentdepicted by the map view 420. The indicators 424 additionally oralternatively can provide information relating to interactions of thesocial networking connection with items within the location depictedwithin the map view 420. In the illustrated embodiment, the indicator424 provides information relating to interactions of the socialnetworking connection with products on the shelving unit 406A. Inparticular, the indicator 424 indicates that the social networkingconnection was located at or near the shelving unit 406A for about fiveminutes, and that the social networking connection purchased a productor item associated with the shelving unit 406A. It should be understoodthat this example is illustrative and therefore should not be construedas being limiting in any way.

The map view 420 also includes a representation 426 associated with auser or other entity such as a user of the user device 102. Therepresentation 426 can indicate a path the user has taken within thelocation depicted by the map view 420. The map view 420 also can includea current location indicator 428 that depicts a current location of theuser, if desired. Thus, the user or another entity can view the map view420 and determine, based upon the map view 420, how a path and/orcurrent location of the user relate to a path taken by social networkingconnection or other entity within the same environment. It should beunderstood that this example is illustrative and therefore should not beconstrued as being limiting in any way.

It can be appreciated that the map view 420, the representation 410,and/or the indicator 424 can be generated by the virtual display service110 and/or the virtual display application 108. In various embodiments,the map view 420, the representation 410, and/or the indicator 424 canbe generated based upon the behavioral data 114. Additionally, it shouldbe understood that the representation 426 associated with a user orother entity can be generated by the virtual display application 108and/or the virtual display service 110 based upon behavioral data 114.Because the illustrated screen display 400D can be generated in otherways and/or based upon other data and/or information, it should beunderstood that these examples are illustrative and therefore should notbe construed as being limiting in any way.

Turning now to FIG. 5, additional details of the network 104 areillustrated, according to an illustrative embodiment. The network 104includes a cellular network 502, a packet data network 504, for example,the Internet, and a circuit switched network 506, for example, apublicly switched telephone network (“PSTN”). The cellular network 502includes various components such as, but not limited to, basetransceiver stations (“BTSs”), Node-B's or e-Node-B's, base stationcontrollers (“BSCs”), radio network controllers (“RNCs”), mobileswitching centers (“MSCs”), mobile management entities (“MMEs”), shortmessage service centers (“SMSCs”), multimedia messaging service centers(“MMSCs”), home location registers (“HLRs”), home subscriber servers(“HSSs”), visitor location registers (“VLRs”), charging platforms,billing platforms, voicemail platforms, GPRS core network components,location service nodes, an IP Multimedia Subsystem (“IMS”), and thelike. The cellular network 502 also includes radios and nodes forreceiving and transmitting voice, data, and combinations thereof to andfrom radio transceivers, networks, the packet data network 504, and thecircuit switched network 506.

A mobile communications device 508, such as, for example, a cellulartelephone, a user equipment, a mobile terminal, a PDA, a laptopcomputer, a handheld computer, and combinations thereof, can beoperatively connected to the cellular network 502. The cellular network502 can be configured as a 2G GSM network and can provide datacommunications via GPRS and/or EDGE. Additionally, or alternatively, thecellular network 502 can be configured as a 3G UMTS network and canprovide data communications via the HSPA protocol family, for example,HSDPA, EUL (also referred to as HSUPA), and HSPA+. The cellular network502 also is compatible with 4G and 5G mobile communications standards,as well as evolved and future mobile standards.

The packet data network 504 includes various devices, for example,servers, computers, databases, and other devices in communication withanother, as is generally known. The packet data network 504 devices areaccessible via one or more network links. The servers often storevarious files that are provided to a requesting device such as, forexample, a computer, a terminal, a smartphone, or the like. Typically,the requesting device includes software (a “browser”) for executing aweb page in a format readable by the browser or other software. Otherfiles and/or data may be accessible via “links” in the retrieved files,as is generally known. In some embodiments, the packet data network 504includes or is in communication with the Internet. The circuit switchednetwork 506 includes various hardware and software for providing circuitswitched communications. The circuit switched network 506 may include,or may be, what is often referred to as a plain old telephone system(POTS). The functionality of a circuit switched network 506 or othercircuit-switched network are generally known and will not be describedherein in detail.

The illustrated cellular network 502 is shown in communication with thepacket data network 504 and a circuit switched network 506, though itshould be appreciated that this is not necessarily the case. One or moreInternet-capable devices 510, for example, a PC, a laptop, a portabledevice, or another suitable device, can communicate with one or morecellular networks 502, and devices connected thereto, through the packetdata network 504. It also should be appreciated that theInternet-capable device 510 can communicate with the packet data network504 through the circuit switched network 506, the cellular network 502,and/or via other networks (not illustrated).

As illustrated, a communications device 512, for example, a telephone,facsimile machine, modem, computer, or the like, can be in communicationwith the circuit switched network 506, and therethrough to the packetdata network 504 and/or the cellular network 502. It should beappreciated that the communications device 512 can be anInternet-capable device, and can be substantially similar to theInternet-capable device 510. In the specification, the network 104 isused to refer broadly to any combination of the networks 502, 504, 506.It should be appreciated that substantially all of the functionalitydescribed with reference to the network 104 can be performed by thecellular network 502, the packet data network 504, and/or the circuitswitched network 506, alone or in combination with other networks,network elements, and the like.

FIG. 6 is a block diagram illustrating a computer system 600 configuredto provide the functionality described herein for generating andproviding virtual historical displays 109, in accordance with variousembodiments of the concepts and technologies disclosed herein. Thecomputer system 600 includes a processing unit 602, a memory 604, one ormore user interface devices 606, one or more input/output (“I/O”)devices 608, and one or more network devices 610, each of which isoperatively connected to a system bus 612. The bus 612 enablesbi-directional communication between the processing unit 602, the memory604, the user interface devices 606, the I/O devices 608, and thenetwork devices 610.

The processing unit 602 may be a standard central processor thatperforms arithmetic and logical operations, a more specific purposeprogrammable logic controller (“PLC”), a programmable gate array, orother type of processor known to those skilled in the art and suitablefor controlling the operation of the server computer. Processing unitsare generally known, and therefore are not described in further detailherein.

The memory 604 communicates with the processing unit 602 via the systembus 612. In some embodiments, the memory 604 is operatively connected toa memory controller (not shown) that enables communication with theprocessing unit 602 via the system bus 612. The memory 604 includes anoperating system 614 and one or more program modules 616. The operatingsystem 614 can include, but is not limited to, members of the WINDOWS,WINDOWS CE, and/or WINDOWS MOBILE families of operating systems fromMICROSOFT CORPORATION, the LINUX family of operating systems, theSYMBIAN family of operating systems from SYMBIAN LIMITED, the BREWfamily of operating systems from QUALCOMM CORPORATION, the MAC OS, iOS,and/or LEOPARD families of operating systems from APPLE CORPORATION, theFREEBSD family of operating systems, the SOLARIS family of operatingsystems from ORACLE CORPORATION, other operating systems, and the like.

The program modules 616 may include various software and/or programmodules described herein. In some embodiments, for example, the programmodules 616 include the virtual display service 110. This and/or otherprograms can be embodied in computer-readable media containinginstructions that, when executed by the processing unit 602, perform themethod 200 described in detail above with respect to FIG. 2 and/orinteract with a user device 102 to perform one or more of the operationsof the method 300 illustrated in FIG. 3. According to embodiments, theprogram modules 616 may be embodied in hardware, software, firmware, orany combination thereof. Although not shown in FIG. 6, it should beunderstood that the memory 604 also can be configured to store thebehavioral data 114 and/or other data, if desired.

By way of example, and not limitation, computer-readable media mayinclude any available computer storage media or communication media thatcan be accessed by the computer system 600. Communication media includescomputer-readable instructions, data structures, program modules, orother data in a modulated data signal such as a carrier wave or othertransport mechanism and includes any delivery media. The term “modulateddata signal” means a signal that has one or more of its characteristicschanged or set in a manner as to encode information in the signal. Byway of example, and not limitation, communication media includes wiredmedia such as a wired network or direct-wired connection, and wirelessmedia such as acoustic, RF, infrared and other wireless media.Combinations of the any of the above should also be included within thescope of computer-readable media.

Computer storage media includes volatile and non-volatile, removable andnon-removable media implemented in any method or technology for storageof information such as computer-readable instructions, data structures,program modules, or other data. Computer storage media includes, but isnot limited to, RAM, ROM, Erasable Programmable ROM (“EPROM”),Electrically Erasable Programmable ROM (“EEPROM”), flash memory or othersolid state memory technology, CD-ROM, digital versatile disks (“DVD”),or other optical storage, magnetic cassettes, magnetic tape, magneticdisk storage or other magnetic storage devices, or any other mediumwhich can be used to store the desired information and which can beaccessed by the computer system 600. In the claims, the phrase “computerstorage medium” and variations thereof does not include waves or signalsper se and/or communication media.

The user interface devices 606 may include one or more devices withwhich a user accesses the computer system 600. The user interfacedevices 606 may include, but are not limited to, computers, servers,personal digital assistants, cellular phones, or any suitable computingdevices. The I/O devices 608 enable a user to interface with the programmodules 616. In one embodiment, the I/O devices 608 are operativelyconnected to an I/O controller (not shown) that enables communicationwith the processing unit 602 via the system bus 612. The I/O devices 608may include one or more input devices, such as, but not limited to, akeyboard, a mouse, or an electronic stylus. Further, the I/O devices 608may include one or more output devices, such as, but not limited to, adisplay screen or a printer.

The network devices 610 enable the computer system 600 to communicatewith other networks or remote systems via a network, such as the network104. Examples of the network devices 610 include, but are not limitedto, a modem, a radio frequency (“RF”) or infrared (“IR”) transceiver, atelephonic interface, a bridge, a router, or a network card. The network104 may include a wireless network such as, but not limited to, aWireless Local Area Network (“WLAN”) such as a WI-FI network, a WirelessWide Area Network (“WWAN”), a Wireless Personal Area Network (“WPAN”)such as BLUETOOTH, a Wireless Metropolitan Area Network (“WMAN”) such aWiMAX network, or a cellular network. Alternatively, the network 104 maybe a wired network such as, but not limited to, a Wide Area Network(“WAN”) such as the Internet, a Local Area Network (“LAN”) such as theEthernet, a wired Personal Area Network (“PAN”), or a wired MetropolitanArea Network (“MAN”).

Turning now to FIG. 7, an illustrative mobile device 700 and componentsthereof will be described. In some embodiments, the user device 102and/or the calling device 122 described above with reference to FIGS.1-6 can be configured as and/or can have an architecture similar oridentical to the mobile device 700 described herein in FIG. 7. It shouldbe understood, however, that the user device 102 and/or the callingdevice 122 may or may not include the functionality described hereinwith reference to FIG. 7. While connections are not shown between thevarious components illustrated in FIG. 7, it should be understood thatsome, none, or all of the components illustrated in FIG. 7 can beconfigured to interact with one other to carry out various devicefunctions. In some embodiments, the components are arranged so as tocommunicate via one or more busses (not shown). Thus, it should beunderstood that FIG. 7 and the following description are intended toprovide a general understanding of a suitable environment in whichvarious aspects of embodiments can be implemented, and should not beconstrued as being limiting in any way.

As illustrated in FIG. 7, the mobile device 700 can include a display702 for displaying data. According to various embodiments, the display702 can be configured to display maps, augmented reality displays,various graphical user interface elements, text, images, video, virtualkeypads and/or keyboards, messaging data, notification messages,metadata, internet content, device status, time, date, calendar data,device preferences, map and location data, combinations thereof, and/orthe like. In some embodiments, the mobile device 700 can include aprojector or other display device such as the projection system 418illustrated and described above with reference to FIG. 4C. Thus, inaddition to displaying graphical user interface elements on a displaylocal to the mobile device 700, the mobile device 700 can displaygraphical user interface elements on remote surfaces and/or structuressuch as a floor, wall, projection screen, or the like.

The mobile device 700 also can include a processor 704 and a memory orother data storage device (“memory”) 706. The processor 704 can beconfigured to process data and/or can execute computer-executableinstructions stored in the memory 706. The computer-executableinstructions executed by the processor 704 can include, for example, anoperating system 708, one or more applications 710 such as the virtualdisplay application 108, other computer-executable instructions storedin a memory 706, or the like. In some embodiments, the applications 710also can include a UI application (not illustrated in FIG. 7).

The UI application can interface with the operating system 708, forexample the operating system 106 and/or the operating system 124 shownin FIG. 1, to facilitate user interaction with functionality and/or datastored at the mobile device 700 and/or stored elsewhere. In someembodiments, the operating system 708 can include a member of theSYMBIAN OS family of operating systems from SYMBIAN LIMITED, a member ofthe WINDOWS MOBILE OS and/or WINDOWS PHONE OS families of operatingsystems from MICROSOFT CORPORATION, a member of the PALM WEBOS family ofoperating systems from HEWLETT PACKARD CORPORATION, a member of theBLACKBERRY OS family of operating systems from RESEARCH 1N MOTIONLIMITED, a member of the MS family of operating systems from APPLE INC.,a member of the ANDROID OS family of operating systems from GOOGLE INC.,and/or other operating systems. These operating systems are merelyillustrative of some contemplated operating systems that may be used inaccordance with various embodiments of the concepts and technologiesdescribed herein and therefore should not be construed as being limitingin any way.

The UI application can be executed by the processor 704 to generate userinterfaces for viewing behavioral data 114, to generated augmentedreality displays and/or projected augmented reality displays,answering/initiating calls, entering/deleting data, entering and settinguser IDs and passwords for device access, configuring settings,manipulating address book content and/or settings, multimodeinteraction, interacting with other applications 710, and otherwisefacilitating user interaction with the operating system 708, theapplications 710, and/or other types or instances of data 712 that canbe stored at the mobile device 700. The data 712 can include, forexample, asset information, asset tags and/or asset identifiers, and/orother applications or program modules. According to various embodiments,the data 712 can include, for example, presence applications, visualvoice mail applications, messaging applications, text-to-speech andspeech-to-text applications, add-ons, plug-ins, email applications,music applications, video applications, camera applications,location-based service applications, power conservation applications,game applications, productivity applications, entertainmentapplications, enterprise applications, combinations thereof, and thelike. The applications 710, the data 712, and/or portions thereof can bestored in the memory 706 and/or in a firmware 714, and can be executedby the processor 704. The firmware 714 also can store code for executionduring device power up and power down operations. It can be appreciatedthat the firmware 714 can be stored in a volatile or non-volatile datastorage device including, but not limited to, the memory 706 and/or aportion thereof.

The mobile device 700 also can include an input/output (“I/O”) interface716. The I/O interface 716 can be configured to support the input/outputof data such as location information, asset information, userinformation, organization information, presence status information, userIDs, passwords, and application initiation (start-up) requests. In someembodiments, the I/O interface 716 can include a hardwire connectionsuch as a universal serial bus (“USB”) port, a mini-USB port, amicro-USB port, an audio jack, a PS2 port, an IEEE 1394 (“FIREWIRE”)port, a serial port, a parallel port, an Ethernet (RJ45) port, an RJ11port, a proprietary port, combinations thereof, or the like. In someembodiments, the mobile device 700 can be configured to synchronize withanother device to transfer content to and/or from the mobile device 700.In some embodiments, the mobile device 700 can be configured to receiveupdates to one or more of the applications 710 via the I/O interface716, though this is not necessarily the case. In some embodiments, theI/O interface 716 accepts I/O devices such as keyboards, keypads, mice,interface tethers, printers, plotters, external storage,touch/multi-touch screens, touch pads, trackballs, joysticks,microphones, remote control devices, displays, projectors, medicalequipment (e.g., stethoscopes, heart monitors, and other health metricmonitors), modems, routers, external power sources, docking stations,combinations thereof, and the like. It should be appreciated that theI/O interface 716 may be used for communications between the mobiledevice 700 and a network device or local device.

The mobile device 700 also can include a communications component 718.The communications component 718 can be configured to interface with theprocessor 704 to facilitate wired and/or wireless communications withone or more networks such as the network 104 described herein. In someembodiments, other networks include networks that utilize non-cellularwireless technologies such as WI-FI or WIMAX. In some embodiments, thecommunications component 718 includes a multimode communicationssubsystem for facilitating communications via the cellular network andone or more other networks.

The communications component 718, in some embodiments, includes one ormore transceivers. The one or more transceivers, if included, can beconfigured to communicate over the same and/or different wirelesstechnology standards with respect to one another. For example, in someembodiments one or more of the transceivers of the communicationscomponent 718 may be configured to communicate using GSM, CDMAONE,CDMA2000, LTE, and various other 2G, 2.5G, 3G, 4G, and greatergeneration technology standards. Moreover, the communications component718 may facilitate communications over various channel access methods(which may or may not be used by the aforementioned standards)including, but not limited to, TDMA, FDMA, W-CDMA, OFDM, SDMA, and thelike.

In addition, the communications component 718 may facilitate datacommunications using GPRS, EDGE, the HSPA protocol family includingHSDPA, EUL or otherwise termed HSUPA, HSPA+, and various other currentand future wireless data access standards. In the illustratedembodiment, the communications component 718 can include a firsttransceiver (“TxRx”) 720A that can operate in a first communicationsmode (e.g., GSM). The communications component 718 also can include anN^(th) transceiver (“TxRx”) 720N that can operate in a secondcommunications mode relative to the first transceiver 720A (e.g., UMTS).While two transceivers 720A-N (hereinafter collectively and/orgenerically referred to as “transceivers 720”) are shown in FIG. 7, itshould be appreciated that less than two, two, and/or more than twotransceivers 720 can be included in the communications component 718.

The communications component 718 also can include an alternativetransceiver (“Alt TxRx”) 722 for supporting other types and/or standardsof communications. According to various contemplated embodiments, thealternative transceiver 722 can communicate using various communicationstechnologies such as, for example, WI-FI, WIMAX, BLUETOOTH, infrared,infrared data association (“IRDA”), near field communications (“NFC”),other RF technologies, combinations thereof, and the like. In someembodiments, the communications component 718 also can facilitatereception from terrestrial radio networks, digital satellite radionetworks, internet-based radio service networks, combinations thereof,and the like. The communications component 718 can process data from anetwork such as the Internet, an intranet, a broadband network, a WI-FIhotspot, an Internet service provider (“ISP”), a digital subscriber line(“DSL”) provider, a broadband provider, combinations thereof, or thelike.

The mobile device 700 also can include one or more sensors 724. Thesensors 724 can include temperature sensors, light sensors, air qualitysensors, movement sensors, orientation sensors, noise sensors, proximitysensors, or the like. As such, it should be understood that the sensors724 can include, but are not limited to, accelerometers, magnetometers,gyroscopes, infrared sensors, noise sensors, microphones, combinationsthereof, or the like. Additionally, audio capabilities for the mobiledevice 700 may be provided by an audio I/O component 726. The audio I/Ocomponent 726 of the mobile device 700 can include one or more speakersfor the output of audio signals, one or more microphones for thecollection and/or input of audio signals, and/or other audio inputand/or output devices.

The illustrated mobile device 700 also can include a subscriber identitymodule (“SIM”) system 728. The SIM system 728 can include a universalSIM (“USIM”), a universal integrated circuit card (“UICC”) and/or otheridentity devices. The SIM system 728 can include and/or can be connectedto or inserted into an interface such as a slot interface 730. In someembodiments, the slot interface 730 can be configured to acceptinsertion of other identity cards or modules for accessing various typesof networks. Additionally, or alternatively, the slot interface 730 canbe configured to accept multiple subscriber identity cards. Becauseother devices and/or modules for identifying users and/or the mobiledevice 700 are contemplated, it should be understood that theseembodiments are illustrative, and should not be construed as beinglimiting in any way.

The mobile device 700 also can include an image capture and processingsystem 732 (“image system”). The image system 732 can be configured tocapture or otherwise obtain photos, videos, and/or other visualinformation. As such, the image system 732 can include cameras, lenses,charge-coupled devices (“CCDs”), combinations thereof, or the like. Themobile device 700 may also include a video system 734. The video system734 can be configured to capture, process, record, modify, and/or storevideo content. Photos and videos obtained using the image system 732 andthe video system 734, respectively, may be added as message content toan MMS message, email message, and sent to another mobile device. Thevideo and/or photo content also can be shared with other devices viavarious types of data transfers via wired and/or wireless communicationdevices as described herein.

The mobile device 700 also can include one or more location components736. The location components 736 can be configured to send and/orreceive signals to determine a geographic location of the mobile device700. According to various embodiments, the location components 736 cansend and/or receive signals from global positioning system (“GPS”)devices, assisted-GPS (“A-GPS”) devices, WI-FI/WIMAX and/or cellularnetwork triangulation data, combinations thereof, and the like. Thelocation component 736 also can be configured to communicate with thecommunications component 718 to retrieve triangulation data fordetermining a location of the mobile device 700. In some embodiments,the location component 736 can interface with cellular network nodes,telephone lines, satellites, location transmitters and/or beacons,wireless network transmitters and receivers, combinations thereof, andthe like. In some embodiments, the location component 736 can includeand/or can communicate with one or more of the sensors 724 such as acompass, an accelerometer, and/or a gyroscope to determine theorientation of the mobile device 700. Using the location component 736,the mobile device 700 can generate and/or receive data to identify itsgeographic location, or to transmit data used by other devices todetermine the location of the mobile device 700. The location component736 may include multiple components for determining the location and/ororientation of the mobile device 700.

The illustrated mobile device 700 also can include a power source 738.The power source 738 can include one or more batteries, power supplies,power cells, and/or other power subsystems including alternating current(“AC”) and/or direct current (“DC”) power devices. The power source 738also can interface with an external power system or charging equipmentvia a power I/O component 740. Because the mobile device 700 can includeadditional and/or alternative components, the above embodiment should beunderstood as being illustrative of one possible operating environmentfor various embodiments of the concepts and technologies describedherein. The described embodiment of the mobile device 700 isillustrative, and should not be construed as being limiting in any way.

Based on the foregoing, it should be appreciated that systems andmethods for generating and providing virtual historical displays havebeen disclosed herein. Although the subject matter presented herein hasbeen described in language specific to computer structural features,methodological and transformative acts, specific computing machinery,and computer-readable media, it is to be understood that the conceptsand technologies disclosed herein are not necessarily limited to thespecific features, acts, or media described herein. Rather, the specificfeatures, acts and mediums are disclosed as example forms ofimplementing the concepts and technologies disclosed herein.

The subject matter described above is provided by way of illustrationonly and should not be construed as limiting. Various modifications andchanges may be made to the subject matter described herein withoutfollowing the example embodiments and applications illustrated anddescribed, and without departing from the true spirit and scope of theembodiments of the concepts and technologies disclosed herein.

We claim:
 1. A method comprising: obtaining, at a processor executing avirtual display service, behavioral data that describes activity at ageographic location, wherein the behavioral data is associated with auser of a first device; associating, by the processor, the behavioraldata with the first device and with the geographic location; detecting,by the processor, subsequent activity associated with a second devicethat is located at the geographic location; determining, by theprocessor, that the behavioral data is to be shared with the seconddevice; and providing, by the processor, the behavioral data to thesecond device.
 2. The method of claim 1, wherein determining that thebehavioral data is to be shared comprises receiving, from the seconddevice, a service call that requests the behavioral data.
 3. The methodof claim 2, wherein the service call comprises contextual informationthat relates to the subsequent activity, the contextual informationcomprising an identity of an entity associated with the second deviceand data that identifies the geographic location.
 4. The method of claim3, further comprising comparing, by the processor, the identity of theentity with related user data stored with the behavioral data todetermine if the entity is related to the user, the related user datacomprising social networking data.
 5. The method of claim 1, furthercomprising generating, by the processor, virtual display data comprisinga graphical user interface element based upon the behavioral data,wherein providing the behavioral data to the second device comprisesproviding the virtual display data to the second device.
 6. The methodof claim 1, wherein the second device executes a virtual displayapplication that generates a virtual historical display based upon thebehavioral data, the virtual historical display comprising an augmentedreality display that represents the activity of the user at thegeographic location.
 7. The method of claim 1, wherein the second devicecomprises a projection system, wherein the second device executes avirtual display application that generates a virtual historical displaybased upon the behavioral data, and wherein the virtual historicaldisplay comprises a projected augmented reality display that representsthe activity of the user at the geographic location.
 8. The method ofclaim 1, wherein the second device executes a virtual displayapplication that generates a virtual historical display based upon thebehavioral data, the virtual historical display comprising an augmentedreality display that represents the activity of the user at thegeographic location by concealing items at the geographic location thatare not relevant to the activity.
 9. The method of claim 1, wherein thesecond device executes a virtual display application that generates avirtual historical display based upon the behavioral data, the virtualhistorical display comprising an indicator that shows an action and atime associated with the activity of the user at the geographiclocation.
 10. The method of claim 1, wherein the second device executesa virtual display application that performs operations comprising:generating a request for the behavioral data upon arriving at thegeographic location; receiving the behavioral data; and presenting thebehavioral data.
 11. The method of claim 1, wherein the second deviceexecutes a virtual display application that generates an augmentedreality display that conceals items at the geographic location that arenot relevant to the activity.
 12. A system comprising: a processor; anda memory that stores computer-executable instructions that, whenexecuted by the processor, cause the processor to perform operationscomprising obtaining behavioral data that describes activity at ageographic location, wherein the behavioral data is associated with auser of a first device; associating the behavioral data with the firstdevice and with the geographic location; detecting subsequent activityby a second device that is located at the geographic location;determining that the behavioral data is to be shared with the seconddevice; and providing the behavioral data to the second device.
 13. Thesystem of claim 12, wherein determining that the behavioral data is tobe shared with the second device comprises comparing a context of thesubsequent activity to the behavioral data to determine if thebehavioral data is to be shared with the second device.
 14. The systemof claim 12, wherein the second device executes a virtual displayapplication that generates a virtual historical display based upon thebehavioral data, the virtual historical display comprises one displayselected from a group of displays comprising an augmented realitydisplay that represents the activity of the user at the geographiclocation; a projected augmented reality display that represents theactivity of the user at the geographic location by projecting graphicaluser interface elements at the geographic location using a projectionsystem of the second device; a further augmented reality display thatrepresents the activity of the user at the geographic location byconcealing items at the geographic location that are not relevant to theactivity; an indicator that shows an action and a time associated withthe activity of the user at the geographic location; and a map displaythat depicts the activity of the user at the geographic location. 15.The system of claim 12, wherein the behavioral data comprises: user datathat identifies the user; activity data that describes the activity ofthe user at the geographic location; location data that defines thegeographic location; and related user data that identifies a relatedentity that is related to the user based upon a social networkingconnection.
 16. The system of claim 12, wherein the second deviceexecutes a virtual display application that generates an augmentedreality display that conceals items at the geographic location that arenot relevant to the activity.
 17. A computer storage medium havingcomputer-executable instructions stored thereon that, when executed by aprocessor, cause the processor to perform operations comprising:obtaining behavioral data that describes activity at a geographiclocation, wherein the behavioral data is associated with a user of afirst device; associating the behavioral data with the first device andwith the geographic location; detecting subsequent activity by a seconddevice that is located at the geographic location; determining that thebehavioral data is to be shared with the second device; and providingthe behavioral data to the second device.
 18. The computer storagemedium of claim 17, wherein the behavioral data comprises: user datathat identifies the user; activity data that describes the activity ofthe user at the geographic location; location data that defines thegeographic location; and related user data that identifies a relatedentity that is related to the user based upon a social networkingconnection.
 19. The computer storage medium of claim 17, wherein thesecond device executes a virtual display application that generates anaugmented reality display that conceals items at the geographic locationthat are not relevant to the activity.